About Us

Built on Trust. Driven by Results.

The Baxter Collection was founded by two London property professionals who saw a gap in the market for a genuinely landlord-first property management company — one that combines the reliability of a professional letting agency with the care standards of a premium hospitality brand.

Our Story

A Different Kind of Property Company

The Baxter Collection was founded by two London property professionals with combined backgrounds spanning residential lettings, mortgage advisory and property services. Between them, they bring over 30 years of combined experience across London lettings, sales and mortgages, working with landlords, investors and homeowners across the capital.

What they observed was consistent: landlords were underserved. The market was full of agencies that prioritised volume over care, and short-let platforms that left owners to manage everything themselves. The Baxter Collection was built to change that.

We operate as a trading name of Baxters & Co Ltd, a London-registered company. Our approach is personal, professional and built around the needs of the landlords we work with.

The Baxter Collection team
Our Values

What We Stand For

Reliability

We do what we say we will do. Rent is paid on time. Properties are cared for. Landlords are kept informed. Reliability is not a feature — it is the foundation of everything we do.

Transparency

No hidden fees, no small print surprises. We are clear about how we work, what we charge and what you can expect. Our landlords always know exactly where they stand.

Hospitality-Standard Care

We bring the standards of premium hospitality to property management. Every property we manage is presented and maintained to a level that reflects well on the owner and attracts the best guests.

The Team

Meet the Founders

C

Chris

Co-Founder

With 20 years in London lettings, Chris brings deep experience in landlord relations, tenancy management and property operations.

I

Imran

Co-Founder

With 10 years in real estate across sales, lettings and mortgages, Imran understands the financial goals and pressures behind every landlord's decisions.

Our Standard

What Every Landlord Receives

Check-In Inventory

A full inventory and photo schedule at the start of every stay.

Monthly Statement

A clear owner statement every month showing income and activity.

Post-Stay Inspections

Our team inspects the property after every guest stay.

Check-Out Report

A full condition report at handback when the agreement ends.

Get Started

Ready to Find Out What Your Property Could Earn?

Request a free income assessment and we will provide a clear, honest projection with no obligation.